People pray for removal of obstacles in marriage talks and for child boon.

Even long before the time of Maha Pralaya-devastating tsunami floods, it is said that Lord Aadhi Varaha was in this place.  Maha Magam festival began to be celebrated in Kumbakonam after this event.  He is the first Perumal of this region.  On the Maha Magam festival, Kumbakonam Perumals Sarangapani, Chakrapani, Varadarajar, Rajagopalar and this Perumal-Aadhi Varahamurthi come to Cauvery for Theerthavari.

Lord Aadhi Varaha Murthy in the sanctum sanctorum appears with Mother Bhoomadevi on His left lap.  Mother is facing Perumal in worshipping posture.  Those facing litigations in land property related matters, pray to Perumal for solution.  During the Arthajama Puja-last puja at night in temples- a nivedhana made of a powder from a root growing under the grass and mixed with rice flour and sugar is offered to Lord.  These flour balls are offered as Prasad to devotees the next morning.  As Lord rescued Mother Earth from deep Padala Loka, a nivedhana made of a root growing under the earth is offered to the Lord.

Demon Hiranyakshan took the earth to Padala Loka, deep under the earth and hid Her there.  She prayed to Lord to rescue Her.  Lord took Varaha incarnation (a colossal swine with a horn on the nose) and brought out Mother Earth.  That Lord Varaha Murthy is the presiding deity of this temple.